TikTok is introducing a new feature that allows them to lessen the quantity of AI-made videos appearing in their timelines. This step comes as the service announced that it currently hosts more than 1 bn AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a global launch. This shift coincides with a surge in AI content, fueled by recent content generation software.
AI Proliferation Online
Recent reports that almost one in 10 of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A significant portion of this content is deemed “AI slop”, a phrase for substandard, mass-produced content that is typically nonsensical or bizarre.
Based on user feedback that numerous viewers like content made with AI tools, ranging from AI artwork to informative clips, and we want to provide users the ability to see more or less of that, according to their own preferences,” commented a company executive.
Volume and Proportions
TikTok shared that there are currently 1.3 billion videos on its network labeled as artificially created. Collectively, over 100 m pieces of content are added to the service every day, making AI-generated material a limited portion of its total content library.
Customizing Your Feed
Viewers will be capable of limit or boost the level of AI-generated videos they see by opening the content preference option in the app and choosing “AI-generated content”. Additional categories that currently be modified under the tool include news, fashion, cosmetics, and choreography.
Content Labeling and Policies
The platform’s rules mandate content makers to tag convincing artificially created content, and it bans malicious fake videos of celebrities or emergencies. Any authentic-looking AI-generated clip that is without a tag can be taken down under its user guidelines.
Furthermore, the app will now apply an AI-generated label to content created with its proprietary AI systems, or detected by an industry-wide initiative for spotting AI-generated material. This measure is intended to stop users from trying to circumvent the labeling process.
Educational Initiatives
TikTok is also introducing a two million dollar awareness program for experts and institutions to develop informative material about using AI responsibly. This program will benefit educational bodies specializing in training programming and robotics.
Platform Protection
The platform has justified its safety measures, following discussion over intentions to lay off numerous safety staff in the United Kingdom. TikTok is expected to reduce a significant number of roles in its trust and safety team in its British office, with worker representatives and digital protection specialists raising concerns that people are being substituted by automated systems.
A senior executive explained that human moderation would remain essential, but AI can protect employees by removing the most harmful content before it has to be seen by people. TikTok announced a notable drop in disturbing and violent content seen by safety staff over the past year due to intervention by its machine learning processes.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with unsafe media as quickly as possible, which is where a extensive automated help is making a difference operate efficiently.”
